Social Media Marketing

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The super valuation of companies like Facebook, WhatsApp, Twitter etc itself indicate the importance of social media. Apart from rekindling old friendship/ relationships & forming new ones, it has become a platform for expressing one’s views even without revealing the person’s true identity if he/she desires. Marketers have taken into social media convinced of its overwhelming popularity across different age groups. The political parties have started using the social media to spread their messages & get closer to their voters especially after the huge impact social media had in the Arab spring during the year 2013. Even films, audio/ video albums etc are promoted through social media & it plays a major role in its success. Companies can gauge the popularity of their products/ Brands through social media. If you are thinking of launching a new product/ service, social media is the most effective way for it.